+30%ARPPU
Privacy redesign increased revenue per paying user.
Read case✳ KSENIIA ZINCHENKO / PRODUCT DESIGNER
GOOD DESIGN
MAKES THINGS
HAPPEN.
I turn complex product problems into clear experiences and measurable experiments.
EXPLORE MY WORK ↗
IDEAS → IMPACT
HUMAN FIRST
DATA INFORMED
DATA INFORMED
DESIGN THAT
MOVES THE NEEDLE ↗
MOVES THE NEEDLE ↗
✳
7 YEARS
IN DESIGN
IN DESIGN
01 / ABOUT ME
I care about what happens after launch.
I turn user insights into product experiments — from the first hypothesis and design to the results that shape the next decision.
NOWProduct Designer at Social Discovery Group
APPROACHResearch → hypothesis → experiment
EXPERIENCE7 years · B2C, B2B, mobile & web
UX LEADERSHIPI initiated and lead the UX Improvements track.
SELECTED IMPACT
RESULTS
+9.4%CR2
Reduced promotions before the first purchase.
Read case+3.5%AI REACH
Brought the assistant into message reminders.
Read case02 / SELECTED WORK
PROOF IN
THE PIXELS.
Product stories with the messy middle included: the hypothesis, the tradeoffs, the experiment and what I learned.
03 / SELECTED UI
MORE THINGS
I MADE ↗
Earlier product work across consumer apps and complex platforms.
Super App
Mobility, delivery & wallet · product design across a multi-service app
VIEW ALL
Advisor marketplace
Advice platform · UX research and iOS / Android design
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Employee Management CRM
B2B SaaS · workflows and dashboards for a growing team
VIEW ALL
AreaX
Location Discovery App
Mobile · Maps · UGC
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API Marketplace & PowerHUB
Marketplace discovery, pricing and operational workflows.
B2B · Desktop · Complex UI
VIEW ALLExperience
Growing from interface design to shaping product architecture and owning design initiatives from discovery to delivery.
- Now
– Present
- Frame analytics-informed hypotheses and own design tasks through experiments and implementation.
- Design AI-assisted communication experiences.
- Lead the UX Improvements track with product, engineering, and analytics.
From problem framing to product learning.
–
- Built information architecture and user flows from scratch.
- Worked with a scientist to translate ship-recycling processes into interfaces for shipowners.
- Documented the product’s purpose and functionality for the team.
Turning a complex domain into product structure.
–
- Worked across product, design, and service teams on a mental health app and a super-app.
- Developed user flows and design specifications; contributed to experiment planning.
- Brought multiple services into a cohesive experience within the existing design language.
Complex products, shared delivery.
–
- Worked independently as the sole designer, directly with the client.
- Designed guest journeys, personalized menus, loyalty features, and in-app communication.
Independent design, direct client collaboration.
–
- Designed a transport dashboard for managers, drivers, and customers.
- Structured operational data through clear layouts and information hierarchy.
A foundation in UI and information hierarchy.
01 / 03
04 / THE HUMAN PARTOUTSIDE
OUTSIDE
FIGMA♡
Based in Tbilisi, originally from Donetsk region. When I’m not untangling product flows, you might find me singing, reading, making something with yarn, or collecting ideas for the next experiment.
05 / SAY HELLO
LET’S MAKE
SOMETHING USEFUL.
Have a product challenge, a role, or an interesting question? I’d love to hear about it.